Role | Nike Creative Producer, APLA Brand Creative, Men's Studio
I lead-produced Nike's first collaboration with the renowned Korean store WORKSOUT. The challenge was to deliver a high-concept, surreal campaign with two short films on a lean budget while navigating a challenging production partner. My resourcefulness and collective scrappy innovation from my creative team were key to the campaign's success, which was featured in Hypebeast and resulted in the collaboration selling out in all colorways.
Campaign Hero Images
Retail Execution
